Sports Performance Data & Fan Engagement Series 2018

How the sports industry can incorporate technology and data based solutions to improve performance and drive better fan engagement











The Event

The Sports Performance Data and Fan Engagement Series brings together 120 world class speakers (both in San Francisco & London) delivering cutting edge presentations and panel discussions capturing the drama and excitement of live sports using in-action data, optimising team performance and embracing the latest technical innovations. Complete with interactive workshops, our mission is to build a world class summit at the intersection of sport and technology.

These summits are designed for people responsible for performance data and analysis, fan engagement, digital content strategy and broadcast within the world’s leading sports teams, businesses and associations.

Each Summit has a multi-disciplinary approach combining plenary sessions, workshops, exclusive networking opportunities and content driven fan engagement and performance streams.

Why Now?

As sports marketing becomes increasingly driven by the digital media, the need for authentic and immediate content becomes all the more important. Top sports clubs are becoming more like media houses producing lots of content to fulfil and satisfy the craving of fans for information on players and team news. Fans now expect dynamic live statistics and rich analytical data that illustrates how, when and why a match was won or lost. Developing exclusive, captivating content is a huge challenge, not to mention feeding it across the multiple channels that clubs now operates in.

Advisory Board

Scott Fenton

Marketing Director, EMEA, UFC

Nic Fletcher

Head of Marketing, RFU

Daniel Marion


Enda Lynch

Head of Commercial & Marketing, Munster Rugby

Adrian Ford

General Manager, Football DataCo

Taylor Bloom

President & CEO, SportTechie

Nick Rusling

CEO, Human Race

Alexandra Willis

Head of Communications, Content & Digital, AELTC

Tony Perks

Technical Lead - Fan Engagement Programme, Liverpool FC

Christian Volk

Head of Digital Marketing, Commercial Division, FIFA

Roger Brosel Goiricelaya

Head of Content & Programming, La Liga

Tessa Hunt

Head of Sport & Special Events Marketing, Ticketmaster

Rob Hammer

VP, Broadcast & Studio Operations, World Surf League

Richard Plugge

General Manager, Team LottoNL-Jumbo

Adrien De Cheveigne

Head of Digital, A.S.O

Ewan Turney

Head of Content, RFU

Richard Nockles

Creative Director, Sky VR Studio

Shane Warden

Director of Broadcast & Technology, ATP Media

Ali Russell

Chief Marketing Officer, Formula E

Alistair Spiers

Head of Commercial Engagement, America's Cup Event Authority

Alex Stone

Deputy Head of FIFA Digital, FIFA

Jeff Price

Chief Commercial Officer, PGA of America

Nick Shaw

Head of Digital, England & Wales Cricket Board

Robert Kusabbi

Head of Digital. Roborace

Alicia Klein

Director of Platforms & Distribution, IAAF

Joe Choti

Former Chief Technology Officer & Senior Vice President, MLB Advanced Media LP & President & CEO,

Laura Froelich

Global Director of Sports Partnership, Twitter

Julie Kikla

Head of Content Strategy, Content Acquisitions and Media Distribution, GoPro

Andy Duckworth

Chief Commercial Officer & Marketing Officer, Saracens

Jamie Reid

Head of Content, 2022 FIFA World Cup

Darin White

Ph.D., Founding Director of Sports Marketing Program, Executive Director, Samford University Center for Sports Analytics

Jeff Smith

MD Events & Technology, USA Gymnastics

Sam Li

Head of Content Acquistion & Strategic Partnerships, Sina Sports

Brian Healy

Chief Strategy Officer, Gfinity

Sotiris Salamouris

Chief Technology Officer, Olympic Broadcasting Service

Allyson Davis

VP Integrated Marketing, Red Bull Media House

Roland Beech

Former VP, Basketball Operations, Dallas Mavericks & Former VP, Basketball Strategy, Sacramento Kings

Andy Sparks

Head Coach, US Track Cycling, USA Cycling

Patrick Roult

Head of High Performance, INSEP Paris

Tim Harkness

Head of Sports Science & Psychology, Chelsea FC

Karl Cooke

Head of Performance, British Swimming

Mubarak Malik

Director of Performance, New York Knickerbockers

Luke Bodensteiner

Executive Vice President, Athletics, US Ski & Snowboard Association

Vince Gennaro

Director, Graduate Sports Management Program, Columbia University & President, The Society for American Baseball Research

Philip Maymin

Technical Lead - Fan Engagement Programme, Liverpool FC

Andy O'Brien

Director of Performance, Pittsburgh Penguins