The Sports Performance Data and Fan Engagement Series brings together 120 world class speakers (both in San Francisco & London) delivering cutting edge presentations and panel discussions capturing the drama and excitement of live sports using in-action data, optimising team performance and embracing the latest technical innovations. Complete with interactive workshops, our mission is to build a world class summit at the intersection of sport and technology.
These summits are designed for people responsible for performance data and analysis, fan engagement, digital content strategy and broadcast within the world’s leading sports teams, businesses and associations.
Each Summit has a multi-disciplinary approach combining plenary sessions, workshops, exclusive networking opportunities and content driven fan engagement and performance streams.
As sports marketing becomes increasingly driven by the digital media, the need for authentic and immediate content becomes all the more important. Top sports clubs are becoming more like media houses producing lots of content to fulfil and satisfy the craving of fans for information on players and team news. Fans now expect dynamic live statistics and rich analytical data that illustrates how, when and why a match was won or lost. Developing exclusive, captivating content is a huge challenge, not to mention feeding it across the multiple channels that clubs now operates in.
"Connected audiences drive virality and they drive popularity. And when something happens on Twitter now in live video, that can be pushed out and shared with many others to make the audience even bigger in that 'in-the-moment' experience"Adam BainCOO, Twitter
"At the end of the day, we're a football club; we dedicate our activity to football, but in reality what we are is a content company. I believe the big challenge for us is to become content producers"Rafael de los SantosGlobal Head of Digital, Real Madrid.